DeRUCCI’s globalization plan continue in 2019 with the opening of another flagship store overseas, this time at the very heart of Vietnam, in the bustling city of Hanoi. Present during the grand opening ceremony last January 13 are Congressman Ruan Deran, France Embassy representative and other distinguished guests.
Based on the well-planned DeRucci internationalization strategy, the company penetrates first developed countries like Australia and key cities in the region of Europe and America. After 15 years and well-appointed stores in more than 20 developed countries around the world, DeRUCCI’s store opening in Vietnam marks another milestone in the new chapter of the company’s globalization efforts in 2019.
Hanoi is the second largest city in Vietnam and the country’s seat of power and culture. Located in Mipec Long Bien Riverside, Hanoi, the first DeRucci flagship store in Vietnam combines a full range of products to create a complete set of healthy sleep systems for customers, providing the most professional and comprehensive sleep solutions. The store design follows the healthy sleep concepts of six sense through a coordinated balance of color lighting, soft music and other visual elements creating a very comfortable and relaxing atmosphere in the store.
DeRUCCI has been keen on a romantic scheme about their ongoing globalization: imagine DeRUCCI stores all over the world opening constantly to guests for 24 hours with each cities located in each time zone from the first morning sunshine in Auckland, Melbourne, Sydney, Tokyo, Manila, Mumbai to Dubai, Moscow, Milan, Cologne, Paris… and then to New York, Los Angeles, and to the last touch of sunset in Hawaii.
Now with the globalization development of DeRUCCI , this romantic plan has been achieved. And DeRucci will help more and more people to sleep better every night.